What Is a Landing Page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or marketing campaign. It’s where a visitor “lands” after they click a link in an email, or advertisements from Google, Bing, YouTube, Facebook, Instagram, Twitter, or comparable places on the web.
Unlike web pages, which usually have many goals and motivate expedition, landing pages are created with a single focus or goal, referred to as a call to action (or CTA, for brief).
It’s this focus that makes landing pages the very best alternative for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
The Secret Distinction In Between a Homepage and a Landing Page
( or Why Landing Pages Are So Freakin’ Good at Converting).
Below we’ve got a homepage and a landing page laid out side by side. See how the homepage has tons of links and the landing page has only one? That’s pretty common.
While the homepage has dozens of possible diversions– you can generally call ’em “leaks” instead of links– the landing page is extremely focused. Having less links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors far from the call to action. That’s why skilled marketers always utilize a devoted landing page as the destination of their traffic.
Sure, the homepage looks amazing. It flaunts the brand, lets individuals explore a series of items, and uses extra info about the company and its worths. From here, a visitor can go anywhere– apply for a task, checked out some news release, examine the terms of service, post on the community boards, etc.
They will not always make a purchase. And that’s the point.
The landing page for this customer serves an entirely various function. Paired with super slick ads that promote a single deal, everything about it works hard to turn these visitors into consumers. It’s doing a better task to transform the traffic the brand’s currently getting. That’s the power of landing pages!
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.
Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one.
What Is a VPN and How Does It Help Me?
In very simple terms, a VPN connects your PC, smartphone, or tablet to another computer (called a server) somewhere on the internet, and allows you to browse the internet using that computer’s internet connection. So if that server is in a different country, it will appear as if you are coming from that country, and you can potentially access things that you couldn’t normally.
So how does this help you? Good question! You can use a VPN to:
- Bypass geographic restrictions on websites or streaming audio and video.
- Watch streaming media like Netflix and Hulu.
- Protect yourself from snooping on untrustworthy Wi-Fi hotspots.
- Gain at least some anonymity online by hiding your true location.
- Protect yourself from being logged while torrenting.
Many people these days are using a VPN for torrenting or bypassing geographic restrictions to watch content in a different country. They are still very useful for protecting yourself while working at a coffee shop, but that’s hardly the only use anymore.